Back to Our Roots

Huddersfield based palletised distribution specialist, The Pink Link Ltd, has teamed up with American candle manufacturer, Root Candles, for a second time to unveil two new dual branded trucks, bringing the total of dual branded Root Candle trucks on the road to three.

Root Candles and The Pink Link Ltd have worked together since March 2014. In February this year the two firms revealed the first branded truck featuring Root Candles and Pinky Lynx, this month, two new trucks will be out and about on the roads of Yorkshire.

Founded in 1869, Root Candles is a fifth generation family business, and is renowned for innovative ideas, aesthetic enhancements and the highest standards of quality. Root Candles is highly regarded for complex bouquets of subtle fragrances and sophisticated colour palettes, important factors for discerning candle lovers.

Brad Root, CEO of Root Candles, commented on the partnership; “Root Candles Europe is very pleased to have such a wonderful local partner to work with for delivery logistics throughout the United Kingdom, Ireland, and the rest of Europe. With Pink Link so close to our Brighouse warehouse in West Yorkshire, it allows Root Candles to focus on Retailer relationships and brand awareness development. Our focus is quality candles and Pink Link provides Root with quality logistics. Both are key to satisfying our new Retailer accounts. The branded truck we unveiled earlier this year has worked well to build awareness of our brand which is why we’ve chosen to add two more to the collection.”

The three trucks, which will be travelling around the Yorkshire area, produce a striking image which will be hard to miss. The branded curtains will be seen on the road for at least four years, showcasing the Root Candles brand to a large audience whilst the Pink Link Ltd drivers do their day-to-day job.

Richard Allen, Managing Director at The Pink Link Ltd, commented; “We have developed a close working relationship with the Root Candles team over the past year. The unveiling of additional dual branded trucks further cements our partnership – we’re pleased to be helping raise awareness of the brand in the local area and beyond.”