Creating Roots with Candle Specialist


Huddersfield based palletised distribution specialist, The Pink Link Ltd, has recently partnered with American candle manufacturer, Root Candles, to unveil a brand new dual branded truck featuring Root Candles, and The Pink Link Ltd’s corporate social responsibility spokesperson, Pinky Lynx.

The Pink Link Ltd met Root Candles in October 2013 and has worked with the company since the end of March 2014. During this time the relationship between the two firms has grown into a partnership, and the number of pallets been delivered is constantly increasing as Root Candles presence in the UK grows. Root Candles rely on the Pink Link Ltd to deliver a cost conscious, reliable service as this is paramount to growing the brands reputation.

Founded in 1869, Root Candles is a fifth generation family business, and is renowned for innovative ideas, aesthetic enhancements and the highest standards of quality. Root Candles is highly regarded for complex bouquets of subtle fragrances and sophisticated colour palettes, important factors for discerning candle lovers.

Brad Root, CEO of Root Candles, commented on the partnership; “Root Candles Europe is very pleased to have such a wonderful local partner to work with for delivery logistics throughout the United Kingdom, Ireland, and the rest of Europe. With Pink Link so close to our Brighouse warehouse in West Yorkshire, it allows Root Candles to focus on Retailer relationships and brand awareness development. Our focus is quality candles and Pink Link provides Root with quality logistics. Both are key to satisfying our new Retailer accounts. We appreciate the opportunity to build awareness of our brand with this fabulous branded curtain on a Pink Link truck.”

The truck, which will be travelling around the Yorkshire area, produces a striking image which will be hard to miss. The branded curtain will be seen on the road for at least four years, showcasing the Root Candles brand to a large audience.

Richard Allen, Managing Director at The Pink Link Ltd, commented; “We have developed a close working relationship with the Root Candles team over the past year. The unveiling of the dual branded truck further cements our partnership and we are looking forward to working with the team, and American brand, to raise the profile of Root Candles across Yorkshire.”