In The Pink But Going Green


The Pink Link Ltd has invested in some striking new additions to the team in the form of 4 brand new, bright pink, eco-friendly forklift trucks.

The Pink Link Ltd has a long term working relationship with ex-Huddersfield Town footballer, Ian Lawson, who is a Sales Executive at STILL Materials Handing Limited, one of the leading suppliers of forklift trucks, platform trucks and tractors, to supply them with their fleet.

The Pink Link Ltd requested that all forklift trucks were factory ordered in pink in keeping with the company’s eye-catching corporate brand colours. This reinforces the strength of brand consistency and immediately identifies the trucks as ‘Pink Link’ trucks.

The company is also stepping up its environmental commitments in 2011, aiming to cut carbon emissions and reduce energy consumption. Forklift trucks typically involve many short acceleration and deceleration cycles, but these new gas powered trucks use less energy and reduce level of emissions produced.

Ian Lawson commented: “I think it’s great that local businesses are supporting each other and working together. We supplied The Pink Link Ltd with environmentally friendly trucks which meet their requirements and help them to cut their carbon footprint.”

Vicki Davenport, Sales & Commercial Director of The Pink Link Ltd, added: “We would like to thank STILL Materials Handing Limited for pulling out all the stops and ensuring the forklift trucks are a perfect match for The Pink Link Ltd’s family of trucks, they are perfectly on brand.”