The Pink Link helps Europe’s largest pallet network hit new 5.4 million highs

Local transport company The Pink Link Ltd helped to move a record breaking 5.4 million pallets around the Palletways UK network in the most successful year for Europe’s largest and fastest-growing palletised express freight network since its launch in 1994.

The 2016/17 figure beat last year’s previous record of 5.1 million by some 300,000 pallets with spikes in demand for members, like The Pink Link, at Christmas 2016 and this Easter. Palletways also exceeded its largest daily volume in pallets recorded to 27,017, up from 24,696 in 2015-2016 – up 9.4% – on 11 April 2017.

Richard Allen, Director at The Pink Link said: “Our team works extremely hard to respond to customer demand and move pallets quickly and efficiently through the Palletways network. The network is strong and resilient enough to take on whatever pallet volumes our customers want to move, even at the busiest times of last year.

“Technology, such as our Digital Information Hub which monitors pallet traffic and in-cab pallet label printing, enable us to function as part of a well-oiled machine. The fact that The Pink Link can offer services across Europe and provide an industry-first two-hour time notification pallet delivery window in the UK has helped the network hit new pallet movement highs.”

In 2017/18, further pallet volume growth is expected because of a combination of new members, the development of ordering via and a recent new hub expansion in Lodz, near Warsaw, in Poland.

Dave Walmsley, Palletways UK Managing Director, added: “The figures for last year are outstanding and represent our most successful year on record. Our members, like The Pink Link, are the most important part of the Palletways UK success story and record breaking year. Dedication to customer service excellence and embracing innovative digital technology are crucial elements for us to match customer expectations and deliver even higher pallet volumes.”

Over the 2016 festive period expectations were exceeded to move more than 867,000 pallets after a late surge of orders. At Easter, 27,000 pallets were moved on a single day, partly as a result of a 20% surge in home improvement and DIY product pallet orders. Membership numbers in the UK also climbed from 107 to 113 – a record high.